As a standalone piece, the (probably squeaky) balloon-esque ensemble might not make much sense, so it’s important to understand the context of the design trend. I’m talking about the kind that enables designers to “puff up and lift” items off a page, like Sam Smith strutting the red carpet in an inflatable black latex suit at the BRIT Awards. No, not the economic kind that means you need to take out a second mortgage to pay for groceries. We’re safe.”Īnother tool we see coming in on the trend front, the tool du jour, so to speak, is inflation. To replace graphic designers with AI, clients will need to accurately describe what they want. I recently came across this (unattributed) quote on LinkedIn, and loved it so much I want to share it with you: Instead of taking AI tools at their face value, learn to use them as a sort of brainstorming.” In other words, AI isn’t going anywhere, so we might as well use this tool to enhance the creative thought process we already excel at. Sometimes they’re awful (like when it hits a tree, sets it on fire, and it falls on the house nearby) and sometimes it’s incredible and releases nitrogen into the air, fertilizing the ground below and fostering new growth. Much like lightning disrupts the sky and illuminates things in new and wild ways, AI can quickly churn out unique perspectives.

Instead of taking the tools at their face value, learn to use them as a sort of brainstorming tool. While the advancing cold front of AI has sent a chill down many a creator’s spine (we’re talking about Artificial Intelligence, not Adobe Illustrator), it’s important to understand how to work with it, instead of ignoring it or working against it. Logos don’t simply emerge from thin air either, no pre-existing conditions, no context.”Ĭontext isn’t just particular cultural movements or moments, it’s also tools and technology.

And if they do, they’ll appear anomalous to the public. Logos don’t simply emerge from thin air either, no pre-existing conditions, no context. And much like a meteorologist (perhaps you’d call me a logologist) I start to notice patterns or certain conditions that exist when logo trends emerge. They’re not always predictable, but there’s a certain pattern that emerges before they appear, especially if you’re paying attention.

Maybe it’s because I live in the Midwest, or maybe it’s because I put this report together every spring when the region’s nickname “tornado alley” suddenly makes sense, but I can’t help realizing how logo trends and weather have a lot in common.Īs unique and fantastic and otherworldly as tornadoes are…they don’t appear out of thin air.

Sam smith quotes economics